Drops — Grocery E-Commerce App
One of Kuwait's leading grocery delivery apps, with hundreds of thousands of downloads. My work spans performance, revenue features, and UX.
See the impact ↓In the box
The problem
In a competitive delivery market, the priorities were clear: speed, reliability, smooth shopping journeys, and a steady stream of new features to support growth and marketing.
The homepage
The homepage is the daily entry point for hundreds of thousands of shoppers. My work here has focused on how categories, special offers, and campaigns surface — with load-time performance kept front and center.
Marketplace listing — offers, deals, and quick add in the grid.
The marketplace
Drops grew beyond groceries with a marketplace vertical, and I built out its mobile experience: listing pages with offers, deals, and quantity controls, and product detail pages carrying promotions, certifications, and recommendations — all on the same performant catalog foundation as the core app.
Drops Wallet — live balance, top-ups, and transaction history.
Wallet
Drops Wallet brought stored balance into the app: top-ups, refunds returned as instant credit, and one-tap payment — a faster way to pay and a retention lever for marketing campaigns.
True Blue rewards — points, tier progress, and recent activity.
Loyalty
The loyalty program turns every order into a reason to come back: points earned on purchases, tracked in the app, and redeemable against future baskets — built to plug directly into campaigns.
Send a gift card — amount, recipient, and a personal message.
Digital gift cards
Gift cards let anyone send Drops credit: purchased in-app, delivered by a branded email, and redeemable in a tap.
Performance and trust
The invisible work that moved the numbers: API optimizations that cut response times up to 3x across the shopping journey, secure OTP verification over SMS and email for registered and guest users, and a modular data layer — shared SFCC and Magento packages — that let Drops switch commerce platforms without a rewrite.
Impact
- API responses up to 3x faster across the shopping journey.
- Work live in one of Kuwait's top grocery delivery platforms — hundreds of thousands of downloads.
- Strengthened and shipped revenue features: wallet, gift cards, loyalty, and marketplace.
- Modular data layer let Drops switch core platforms without a costly rewrite.