Drops — Grocery E-Commerce App
One of Kuwait's leading grocery delivery apps, with hundreds of thousands of downloads. I drove performance, revenue features, and UX overhauls.
See the impact ↓In the box
The problem
In a competitive delivery market, Drops needed a faster, more reliable app, smoother shopping journeys, and new features to support growth and marketing.
The homepage
I led the complete redesign of the app's homepage — the daily entry point for hundreds of thousands of shoppers. The rebuild restructured how categories, special offers, and campaigns surface, with load-time performance kept front and center.
Marketplace listing — offers, deals, and quick add in the grid.
The marketplace
Drops grew beyond groceries with a marketplace vertical, and I built its mobile experience: listing pages with offers, deals, and quantity controls, and product detail pages carrying promotions, certifications, and recommendations — all on the same performant catalog foundation as the core app.
Drops Wallet — live balance, top-ups, and transaction history.
Wallet
Drops Wallet brought stored balance into the app: top-ups, refunds returned as instant credit, and one-tap payment — a faster way to pay and a retention lever for marketing campaigns.
True Blue rewards — points, tier progress, and recent activity.
Loyalty
The loyalty program turns every order into a reason to come back: points earned on purchases, tracked in the app, and redeemable against future baskets — built to plug directly into campaigns.
Send a gift card — amount, recipient, and a personal message.
Digital gift cards
Gift cards let anyone send Drops credit: purchased in-app, delivered by a branded email, and redeemable in a tap. I built the flow end to end, including the email delivery.
Performance and trust
The invisible work that moved the numbers: API optimizations that cut response times up to 3x across the shopping journey, secure OTP verification over SMS and email for registered and guest users, and a modular data layer — shared SFCC and Magento packages — that let Drops switch commerce platforms without a rewrite.
Impact
- API responses up to 3x faster across the shopping journey.
- A top grocery delivery platform in Kuwait — hundreds of thousands of downloads.
- New revenue features shipped: wallet, gift cards, loyalty, and marketplace.
- Modular data layer let Drops switch core platforms without a costly rewrite.