Usama Hafeez · Product Engineer

Products, built end-to-end.

I'm Usama — a product engineer. At Braid, I built the core banking dashboard used by US banks. Before that: consumer and operations apps used by hundreds of thousands of people.

Braid
Fintech · Web

Braid

Braid is banking infrastructure that lets community banks sponsor fintech programs. I built its core dashboard — the surface where banks run ledger, payments, fraud, and compliance operations.

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Drops
Consumer · Mobile

Drops

One of Kuwait's leading grocery delivery apps, with hundreds of thousands of downloads. I drove performance, revenue features, and UX overhauls.

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Tuam
Platform · Mobile

Tuam

A white-label platform that lets restaurants launch branded ordering and delivery apps in days — customer app and rider app, both built solo.

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DropsNow
Flutter Developer

Shipped the warehouse operations app solo, replacing paper-based workflows; optimized APIs and revamped core flows in the customer app; built shared SFCC/Magento packages that removed backend lock-in.

Sep 2023 — Present
BraidNow
Senior Software Engineer

Built the core banking dashboard used by US and international banks — transactions, compliance, fraud, multi-tenant. Role now expanding into product.

Jun 2023 — Present
PetMera
Co-Founder

Co-founded a pet-tech startup.

Jun 2023 — Jan 2025
Antematter
Full Stack Engineer

Full-stack engineering on Next.js, Java Spring Boot, and AWS.

Apr 2023 — Sep 2023
Tuam
Flutter Developer

Built the white-label customer app and rider app end-to-end as the sole Flutter engineer, with configuration-driven theming.

Nov 2022 — Jan 2023
Litte
Flutter Developer

Built the local events & social discovery app in Flutter on AWS Amplify GraphQL, with real-time event and social features.

Jan 2022 — Aug 2022
Zhavia Tech
Flutter Developer

Client Flutter apps — Figma-to-Flutter builds, REST API integrations, Firebase auth.

Dec 2020 — Dec 2021

I started as a mobile engineer and kept getting handed the whole problem — not just the code. Shipping Drops' consumer and warehouse apps, building Tuam's white-label platform solo, and architecting Braid's core banking dashboard taught me the same lesson from three angles: the product decisions and the engineering decisions are the same decisions.

That's the job I do now at Braid — product, informed by having built every layer under it.

Product strategy & discoveryFlutterNext.js / ReactTypeScriptNode.jsGraphQLAWSSalesforce Commerce CloudFirebaseFintech & complianceMobile architecture

Have a product to build?

15 minutes, no slides — let's talk about it.